Social Brand Marketing Booms In 2011, Buddy Media Ups Revenue 2.5X

With 300 new big brand customers and 2.5X revenue, 2011 was a landmark year for social media marketing software developer Buddy Media. As CEO Michael Lazerow told us that Buddy Media was on track to hit $20 million in revenue in 2010, it could have pulled in $50 million during 2011.?It attracted?premier clients such as Citibank, IBM, and the NFL with its reputation for?helping brands promote through Facebook. The company grew from 100 to 225 employees, and opened new offices in London, SF, and Singapore. In short, brands are getting serious about social marketing, and Buddy Media is a tool they trust.

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